Product Ownership & Prioritization: You translate our agency services into concrete product requirements, take ownership of the product backlog, and prioritize features based on business value, user needs, and technical feasibility.

MVP & Iteration Focus: You define lean MVPs, test them with users at an early stage, and continuously iterate on them to deliver measurable value quickly.

Data & AI Implementation: You ensure that data, analytics, and insights are meaningfully translated into product features (e.g. benchmarking or recommendations) and support the implementation of automation and AI use cases with clear added value.

Technical Alignment: You work closely with the development team to identify the most suitable technical solution and ensure a realistic, high-quality implementation.

User Stories & Acceptance: You write clear user stories, acceptance criteria, and specifications, and support the implementation through to final acceptance.

Stakeholder Management: You act as the central interface between marketing, management, and technology teams, ensuring transparent and solution-oriented communication.

Make-or-Buy Alignment: You collaborate with tech and stakeholders on make-or-buy decisions and evaluate options from both a product and implementation perspective.

Strategic Contribution: You contribute to strategic product decisions, support the further development of the product vision, and work on roadmap initiatives—always with a strong focus on feasibility and value.